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News Archive - April/May 2013

London Dungeons reopens after £20m revamp

London Dungeons reopens after £20m revamp

The London Dungeon has re-opened following a £20m investment in its new home in the Grade II* listed County Hall.

Owned by Merlin Entertainments, the attraction has moved from its old home in Tooley Street to be located next to two other of Merlin’s tourist attractions, The EDF Energy London Eye and the SEA LIFE London Aquarium.

Hailed as bigger and better, the new attraction has been designed by Kay Elliott, who has also worked on the refurbishment projects at the EDF Energy London Eye and the SEA LIFE London Aquarium.

The site brings 1,000 years of authentic London’s history to life in a theatrical setting with a mix of live actors and special effects. As well as 18 core shows and a number of unexpected events, the attraction features two thrill rides all within richly detailed sets.

To accommodate the ultimate thrill filled journey, the team had to integrate the design within the substantial fabric of County Hall, as well as handle the complex co-ordination of services and theming elements to recreate the atmosphere of historic London.

Merlin Entertainments recently announced that it had broken through the £1bn turnover barrier, beating its profit target for the 13th year in a row. The company said this was due to the consistent and successful execution of its diversification and expansion strategy.

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