Know the value of play to your leisure business

If you are lucky enough to already have playground equipment at your holiday or tourist destination, then you probably already know what a huge draw this is for families. Investment in good quality playground equipment is an investment in your profits for the future. Market research by global leading play and sport manufacturer, Proludic has shown that 89% of parents and carers are more likely to be drawn to a leisure destination with a good quality play space.

83% of families feel more inclined to return to a leisure destination that has invested in play. This shows that play is a good way to build customer relationships and encourage repeat business and loyalty. The research also tells us that half of all leisure customers (48%) would be more inclined to stay longer if a good playground for children is evident.

Getting outdoors is hugely beneficial for children and adults alike. It provides valuable family time away from TVs, smartphones, games consoles, and tablets. The children can play and make friends while adults can relax from nearby benches or cafes. Let’s be honest happy children make for happy adults!

If there is one positive to take from the pandemic, it is that it has forced us to look at things differently and be grateful for the free outdoor activities that are available to us. As staycations are set to continue to rise due to a lack of International travel taking place, it is the perfect time to invest and make your offering stand out from the crowd.

To get your copy of the Proludic research findings or to have a conversation regarding a new play space please contact them on 0115 982 3980 or by emailing marketing@proludic.co.uk  

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