The new venue, 74-78 Marylebone Lane, has opened with seven apartments just 10 minutes from London’s West End. The apartments consist of three one-bedroom apartments, three two bedroom apartments and one three bedroom apartment with an outdoor terrace. Features include dedicated concierge services, high-speed broadband for working from home and pets are welcome.

“I think the future of travel is people will travel less - taking our time and staying in one place longer”, says Tracy Lowy, founder of Living Rooms. “Throughout the pandemic our apartment business remained strong and we noticed more and more guests wanting privacy and space. Now that we have emerged from lockdown and international travel has become easier, we are noticing many business travel enquiries filter through from the Americas and Europe. Many British families are also choosing to stay with us because our apartments are spacious and offer concierge facilities that make planning each stay comfortable and easy for our guests.”

According to Expedia Group, travellers are opting for non-hotel accommodation and rentals are staying longer. Living Rooms booking data reveals that 70 per cent of 2021 bookings consisted of longer stays - between three days and three months.