The high-profile development project will transform the space behind the world-famous billboards into a new six-story mixed-use building with three basement levels comprising retail space, commercial office space and seven new residential units.

Designed by architects Fletcher Priest, the development will retain the historic character of the listed buildings with modern architectural features including a landscaped roof garden terrace and creative workspaces overlaid with an intricate ceramic tile lattice roof over the scheme.

Andrew Reid has been appointed as commissioning managers by Wates and Landsec for the building in one of London’s most popular tourist destinations.

The Piccadilly Lights and existing retail will remain fully operational throughout the project.