A new company has formed to transform the way out-of-home entertainment is imagined, planned, created and operated for retail destinations.
Rob Hetherington, Kevin Williams and a consortium of founding partners have established Spider Entertainment – a full turnkey operator and provider of strategy, design, project management and operations services to the retail property market and to entertainment brands.
“Retail destinations are turning to entertainment to drive footfall and enhance the customer experience. They need experienced operators to help them operate successful, profitable attractions. Spider helps brands access retail destinations and provides landlords with turnkey attraction operation,” says founder and CEO, Rob Hetherington, who comes from a background with influential Lappset Creative, working on key entertainment accounts
International immersive out of home expert Kevin Williams, speaker and publisher of The Stinger Report, joins as co-founder and technology director. Known previously as a Walt Disney Imagineer, executive with Infogrames and on the creative team for London Paramount, he now consults with leading developers, operators, and investors.
Spider has launched with a global team, with offices in London, LA and Hong Kong.
“Our aim is to become the industry leader in Out of Home Entertainment. We have assembled a truly stellar line-up and I am delighted with the talent and experience Spider is now offering to clients, the team have unrivalled expertise in running profitable, pop-up and permanent attractions for IP owners, investors and landlords,” says Hetherington.