Site Logo
Research shows enthusiastic return to hospitality

Nearly half of consumers in England have been back to visit hospitality since reopening, according to the latest research from CGA.

The Consumer Pulse survey from CGA found that 44 per cent of adults have visited the hospitality sector since last 12 April. The figure is 9 percentage points higher than the 35 per cent of consumers who returned in the first 10days of reopening after the end of England’s first national lockdown in July 2020.

In further signs of enthusiasm for hospitality’s return, people who have been out have made an average of 2.4 visits each, and nearly all said their visit was better than expected (45 per cent) or as expected (52 per cetn).

The findings follow separate research from CGA showing food and drink sales at venues that are able to trade have been running well ahead of July 2020’s levels. 

CGA’s Consumer Pulse survey also suggests some consumers are delaying visits to the On Premise because of doubts about crowds and the weather. More than two in five (42 per cetn) say they would have gone out more in the last week if they thought they would be able to get a table without a reservation. Among those who have not yet been back, nearly a third (31 per cent) say it is because they do not want to sit outside. A significant proportion of non-returners are either waiting for indoor seating to become available (16 per cent) or for safety measures to end completely (12 per cent).

CGA’s Consumer Pulse data is taken from a nationally representative survey of 750 British adults on Tuesday 20 April 2021.

Related Stories
Almost three-quarters of hospitality and pub businesses could close in 2021
The British Beer & Pub Association, the British Institute of Innkeeping and UKHospitality have said that 72 per cent of sector businesses expect to become unviable and close in 2021.
UKHospitality warns of “bloodbath” of hospitality business failures
UKHospitality is warning that the sector is on a countdown to a devastating rent tipping-point that will trigger a new year bloodbath of hospitality business failures unless moratoria are extended.
ETM Group founders raise £4.3m for new London bars
The founders of ETM Group are raising £4.3m through the private equity investment firm Growthdeck to open a range of new bars taking advantage of historic low hospitality rents.
North East hospitality firm launches cuban bar and restaurant
The Vaulkhard Group has opened what it believes to be Newcastle’s first authentic independent Cuban bar and restaurant.
Promote fitness and activity with Proludic’s outdoor gym solutions
More than ever, the lockdown environment caused by the Covid-19 pandemic has highlighted the importance of outdoor spaces for everyone. Research conducted by Sport England during the lockdown found that 63% of people have turned to outdoor activities during the crisis saying that it is important for their physical and mental health.

Login / Sign up