The R&A World Golf Museum, formerly known as British Golf Museum, has reopened following extensive development.
Design consultancy, Mather & Co supported the re-design of the interactive museum in St Andrews, which has been re-named and re-branded to connect it more visibly to the organisation of which it is part, namely The Royal and Ancient Golf Club and The R&A.
Mather & Co worked alongside The R&A’s curators to develop storylines and themes, the 3D design of the exhibition, AV experiences and graphic design. The new design brings more interactive and digital experiences to the storylines than ever before, immersing visitors in the heritage of the sport and the amazing moments on the course.
The R&A World Golf Museum presents the story of golf through six new thematic zones, each designed to engage and entertain through experiential video displays.
Visitors can view the oldest golf clubs in the world, learn to play golf with major champion Catriona Matthew, have a go at putting under pressure in a new digital experience and become immersed in the heritage of The Open in a new state-of-the-art projection show.
The re-developed museum is highly interactive and engaging, with digital and physical experiences and object displays brought to life with magical projections.
The collection of over 16,000 items held in St Andrews tells the history of golf from its invention in Scotland in the 15th century to the global sport it is today. The entire collection is recognised as a Nationally Significant Collection, formally acknowledged as being of great importance to the life and culture of Scotland, and internationally significant.