Starting primarily in Norwich, the 2020 festive pop-up shop is already located in Chantry Place Shopping Centre and recently opened a Gin Shop & Tasting Room concession in Jarrold Department Store. Now the brand has opened a unit in Westfield London in White City, with other sites planned in key shopping destinations in the coming year. 

Working with retail design studio Play Retail, the new London Gin Shop & Tasting Room seeks to communicate the Bullards Spirits ethos in a new exciting and experiential way. 

“Shopping habits are changing, consumers are wanting to have a share in the whole brand experience, rather than just having their eyes on the end product. This is why there is something unique about having a physical store, it can be leveraged to do something that just can’t happen in the digital world,” says founder Russell Evans.

“Multi-sensory experience is everything, and this is an opportunity to think about online and offline as complementary channels. We believe that the time has come for brick and mortar stores to make a comeback, and we want to lead the change in the drinks sector with this revolutionised new model of shopping.”