The new agreements will increase Hyatt’s brand presence in several priority markets including France, Germany, Italy, Spain and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is expected to expand Hyatt’s European brand footprint by 60 per cent.

The agreements include hotels properties across four brands: The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric and Hyatt Regency brands, further emphasising a growing desire among travellers for unique, differentiated experiences.

The announcements form an important part of Hyatt’s growth strategy to expand its portfolio by 2023.  

“The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years,” said Felicity Black-Roberts, Hyatt’s vice president development, Europe.

“Confidence in the hospitality sector remains high among investors, and we are delighted to collaborate with leading owners and operators who recognise the value and profitability of Hyatt’s entire brand portfolio.”